Designed, created and made in Aotearoa | Inspired by Te Moananui-a-Kiwa | Kua tae te wā e te whānau! TOHU PRE-SALES GO LIVE 08/08/2026
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From games and flash cards to oracle decks, books and art prints, every collection has been created to encourage learning through play and a deeper appreciation of Te Moananui-a-Kiwa.
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Tohu | Ngā Tohu o Te Ao Māori Card Deck
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TE
PAE
HONO
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A permanent environmental graphic installation created as part of EIT's post-Cyclone Gabrielle redevelopment, weaving together whakapapa, pūrākau and the shared histories of Te Moananui-a-Kiwa through research-led design.
LEPTO
CAMPAIGN
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Created in collaboration with Massey University and funded by the Health Research Council of New Zealand, The Lepto Project transformed research into a suite of culturally responsive educational resources. From workplace posters and digital media to an interactive card game, the project supports greater awareness, prevention and understanding of leptospirosis within rural communities.
Beyond the Collection
Every project begins with listening. Through research, collaboration and creative practice, PUREI works alongside organisations and communities to create meaningful resources, identities and experiences.
Grounded in research, storytelling and our communities, every project reflects the people and places from which it grows.