Kohinga Toi Whaiaro | Creative Portfolio

PUREI is a creative practice grounded in research, collaboration and storytelling. We work alongside communities and organisations to create meaningful resources, visual identities and experiences that reflect the people and places they belong to.

Bring your kaupapa to life, whether you're an organisation, kura, iwi, community group or business, PUREI offers commissioned design, research and creative services grounded in collaboration, culture and purpose. If you have a project in mind, we'd love to hear from you.


Eastern Institute of Technology | Hawkes Bay

A permanent environmental graphic installation created as part of EIT's post-Cyclone Gabrielle redevelopment, weaving together whakapapa, pūrākau and the shared histories of Te Moananui-a-Kiwa through research-led design.

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Massey University | Palmerston North

Created in collaboration with Massey University and funded by the Health Research Council of New Zealand, The Lepto Project transformed research into a suite of culturally responsive educational resources. From workplace posters and digital media to an interactive card game, the project supports greater awareness, prevention and understanding of leptospirosis within rural communities.

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Sport Hawkes Bay

We worked with Sport Hawke’s Bay to create a new cultural brand identity that reflects who they are, the communities they work alongside and the values behind their mahi.

From this came Te Ara o Ngā Tīpuna, a pattern grounded in Ngāti Kahungunu narratives and designed to tell the story of connection, movement, whakapapa and hauora. We then carried the new identity through the redesign of their Pukapuka Waiata me ngā Karakia.

Cultural Brand Identity | Māori Pattern Design | Cultural Narrative | Publication Design

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